5 Digital Marketing Trends in 2020
15. January 2020 | Go Back


Affiliate marketing is changing and involving. While many of the standard marketing channels still work, we need to go out there and test new things. This is the only way to get the maximum from our campaigns and stay ahead of the competition. Below, you can read five affiliate marketing trends that you can consider using in 2020.



1.Chatbots

Email marketing does not convert as it used to be a few years ago. There are too many marketers on the internet who send emails constantly to anyone who owns an email address. The result is that every user gets tons of emails each day. It’s unlikely for most users to read every email, and they don’t click on their links because they are a little tired of all these promotions. For this reason, many affiliates start using chatbots to their websites and landing pages to increase their conversion rates and leads.



When a website uses a chatbot, the user sees a notification. He can check the notification or just ignore it and keep reading the content. So, there are no major issues with the user experience. These notifications may include a sound like social media notifications. When the users decide to check them, the chatbot offers them more information or ask relevant questions.

Based on their options, the chatbot shows them relevant pages or send them to the desired destination. This process is actually helpful for both parts. The visitors find what they want, and the marketers can get more leads. The best part is that they can work with your email forms and any other strategies that you apply like push notifications, hello bars, popups, etc. Chatbots can improve results without affecting other parts of your marketing strategy.

2.Voice Search Optimization

Voice search is the next big thing of Google in 2020. If you get traffic from Google, you need to adjust to this new trend. Most people have a smartphone with internet access these days. It is easier to visit Google and enable voice search than typing keywords.

The first step on voice search optimization is to have your website optimized from mobiles. You need a good page speed and a responsive design. If your website does not work well with mobile, it will be challenging to go to the next step and get ranked for voice searches because most users enable this feature from their smartphones.

Second step – the searches of users who talk are a little different than the searches of users who type. They have no problem to use longer keywords and questions. As a marketer, you need to give them what they want. With a tool like Ask The Public, you can find questions that people make on search engines and answer them with your blog posts. Lastly, many people use voice search when they look for instructions or businesses near them. If you promote a local business, you can target local keywords as well.

3.Influencer Marketing

You probably have heard again about influencer marketing. However, there is still a lot of money to be made for affiliate marketers in 2020. There are many people with an audience who do not know how to use it. 

If you find these profitable opportunities and promote your products, you can have a positive ROI in the long run. Influence marketing opportunities are everywhere. There are social media influencers, YouTubers, and bloggers who would be happy to give you some advertising space.

Your job is to do the research and approach these people. If they don’t give you a good deal, don’t get disappointed but keep looking for other influencers. There are many platforms and unlimited influencers in different niches. Your results in this strategy will depend on your research and the relevancy of your products with their audience if we assume that the copy is good enough.

4.Native Advertising

We will never run out of advertising networks. However, the price of the ads goes up on the most popular networks like Google Ads and Facebook Ads. A good alternative is native advertising.

When you visit news sites or sports sites with a lot of visitors, you may have noticed some suggestions with images for other articles. In many cases, they write with small letters words like “sponsored” or “ad”. These images are native ads.

The visitor expects to visit another article on the same website, but he redirected to your advertisement. They work well because they don’t look like ads. Internet marketers use them in the last few years and can work for affiliates as well. The good news is that most affiliate marketers do not use them yet, so you can use them before your competitors. There are many native advertising networks that you get started with a small budget.

5.Video Content And Images

Video content and images get more engagement than standard articles. However, most affiliate marketers do not want to adjust yet. While it’s fine to write articles and blog posts, you need to consider creating a YouTube channel or adding more media to your articles. If you are on social media, it is obvious that you need to create videos. Many influencers have move one step forward and create live videos in the last years.

Videos and images work well on landing and sales pages. You can do some A/B testing for your funnels, but people prefer to see than reading in every case. Also, videos allow us to explain our products in more detail, so we help the user.

Conclusion

Your strategy depends on your audience, but most affiliates can use at least one of these affiliate marketing trends. A big part of your success depends on your willingness to test new things. For example, if you want to get started with chatbots or native advertising, there are no guaranteed that they will work from the first effort. However, if you try some alternatives and test your campaigns, you will figure out ways to use effectively and increase your results, that is the goal of every marketer.

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