Free Online Marketing Courses for 2018
26. January 2018 | Go Back

Lets start 2018 with some learning!

We made a list of 5 free online marketing courses you can take to get better at advertising.

When doing internet marketing for the first time, having your own website where you can market your products or services is quite helpful. But, to attract prospective clients having a website is not enough.

You need to make sure the content of said website is informative, free from typographical errors and full of eye catching images

(this is where our widget feature comes very handy).

However, besides just having a website you also need too advertise it and this is where marketing knowledge helps a lot.

Take a look at these free online marketing courses you can take to better your skills:

   1. WordStream’s PPC University

PPC University is a totally free online learning resource created by my own company, WordStream, to help build your PPC and digital marketing skills. We have access to thousands of accounts spending billions of dollars on PPC advertising, and over the years consistently found that small to medium-size businesses struggled to manage their accounts in a way that was cost effective and earned them the best results.

Three streams offer lessons for beginning to advanced users, with additional modules for social advertising.

You can also access a number of webinars and white papers to enhance your digital marketing education, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time!

   2. Inbound Digital Marketing Course Plus Official Certification

HubSpot Academy offers an incredibly comprehensive digital marketing course that currently has more than 3,000 students participating at Udemy. Over 4.5 hours of instruction in 38 lectures are included in the incredibly low price of completely free.

Participants will learn the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, lead nurturing, and email marketing, as well as how they all interweave creating cohesive and more effective inbound marketing strategy. After the certification exam, graduates receive a badge for their CV or LinkedIn profile to show they’ve expanded their marketing skills with HubSpot Academy.

   3. Google Digital Marketing Course

As the digital marketing landscape continues to rapidly grow, marketers are faced with new challenges and opportunities within this digital age. The Digital Marketing Course is an initiative designed to educate students and professors in the area of Digital Marketing.

Students planning to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing Course, as the skills learned in this course will help them shape their strategy for the competition, get the most out of AdWords for their business partner and help prepare them for the Google Partners AdWords Certification exams.

   4. Search and Social Media Marketing for International Business

The Salford Business School in Manchester, England did a pilot for a Massive Open Online Course (MOOC) a couple years ago. Their Search and Social Media Marketing for International Business course will help you develop your professional online identity as well as learn how to use search engine optimization and social media marketing tactics and strategy to build an online audience.

Here are some topics you can learn about within the course:

  • Personal branding
  • Twitter
  • Search Engine Optimisation (SEO)
  • Use of social media for international business development
  • Facebook
  • YouTube
  • LinkedIn
  • Google+
  • Copywriting online
  • Legal implications of social media
  • Monitoring and reporting
  • Blogging

 

   5. Content writing and blogging 

Understanding the difference between writing for print versus writing for the web starts with learning about how readers behave differently online.

This course gives a clear understanding of the ways to accommodate online reader needs through web design, writing style, structure and search engine optimisation. Find out how content impacts the reader experience, as well as how the reader’s experience can impact the way they interpret online content.

You will learn:

  • what to consider before you start writing
  • characteristics of good online content
  • how to write for your audience
  • how to maintain your content

More specifically:

  • how to structure a web page
  • considerations for search engines and accessibility requirements
  • making your content scannable
  • using keywords, headings, lists and links
  • matching your company’s tone of voice
  • creating a content strategy and style guide
  • and many other things!

By the end of the course you will be able to write more concisely, communicating the right message at the right time.

Kick off the new year with new knowledge. Don’t miss the chance to become the best advertiser in 2018!

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Comments

Preeti

17. May 2021
Very nice article! I'm Preeti, I write for educational blogs. I make a collection of wonderful educational blogs from where I could take inspiration for writing. This article really inspires me though it is a little different from my domain but nonetheless it is a good writing. I sometime write for a education site blogs https://www.clearexam.ac.in Let me know your thoughts if I could contribute to yo

Preeti

17. May 2021
Very nice article! I'm Preeti, I write for educational blogs. I make a collection of wonderful educational blogs from where I could take inspiration for writing. This article really inspires me though it is a little different from my domain but nonetheless it is a good writing. I sometime write for a education site blogs www.clearexam.ac.in Let me know your thoughts if I could contribute to yo

Smriti walia (Law Student)

04. March 2021
"Hey, its smriti Your article is a good one. I must say not everybody knows how to write blogs and make them look professional. Being a law student I always look for data points like charts, analysis in articles. Yours seems to give justice to the topic. My personal style includes lot of graphs, numbers and informative videos. I write on www.successmantra.com for law related exams."

Megha (BMS student)

04. March 2021
Wow! Such a articulative post it is! I am a fan of your writing. Being a new writer, its always good to see inspiring posts like this. I am a management graduate and write for 12th pass students for various career options. I write for a good blog: www.clearlawentrance.com I want to write about lot of things out there, please guide me how can I become a good blogger.

Nitin Garg (Career guide)

04. March 2021
"This is a wonderful article. I can see that you have done lot of research and your subject knowledge is good and impressive. This is Nitin, I also likes to write for a education blog www.cleariitmedical.com - This is a online blog for students who want to prepare for India's most difficult entrance exams - IIT JEE and NEET This is a free blog and provide free study material, quiz and notes to those who cant afford to pay hefty fees of coaching institutes. I write free of cost for the good cause. I know you must be busy with your work but if you could take out some time from your busy schedule and have a look at it. I saw that who have good collection of articles. If only you write a few words about this blog than it can help lot of students out here. Thanks!"

Preeti Sharma (Career guide)

04. March 2021
"Very nice article! I'm Preeti, I write for educational blogs. I make a collection of wonderful educational blogs from where i could take inspiration for writing. This article really inspires me though it is a little different from my domain but nonetheless it is a good writing. I sometime write for a education site blogs www.clearexam.ac.in Let me know your thoughts if I could contribute for your blog too. "

Smriti

28. February 2021
Hey, its smriti Your article is a good one. I must say not everybody knows how to write blogs and make them look professional. Being a law student I always look for data points like charts, analysis in articles. Yours seems to give justice to the topic. My personal style includes lot of graphs, numbers and informative videos. I write on www.successmantra.com for law related exams.

BMS

28. February 2021
Wow! Such an articulative post it is! I am a fan of your writing. Being a new writer, its always good to see inspiring posts like this. I am a management graduate and write for 12th pass students for various career options. I write for a good blog: www.clearlawentrance.com I want to write about lot of things out there, please guide me on how can I become a good blogger.

Nitin

28. February 2021
"This is a wonderful article. I can see that you have done a lot of research and your subject knowledge is good and impressive. This is Nitin, I also like to write for an education blog www.cleariitmedical.com - This is an online blog for students who want to prepare for India's most difficult entrance exams - IIT JEE and NEET This is a free blog and provide free study material, quiz and notes to those who can't afford to pay hefty fees of coaching institutes. I write free of cost for the good cause. I know you must be busy with your work but if you could take out some time from your busy schedule and have a look at it. I saw that who has a good collection of articles. If only you write a few words about this blog than it can help a lot of students out there. Thanks!"

Preeti Singh

28. February 2021
Very nice article! I'm Preeti, I write for educational blogs. I make a collection of wonderful educational blogs from where i could take inspiration for writing. This article really inspires me though it is a little different from my domain but nonetheless it is a good writing. I sometime write for a education site blogs www.clearexam.ac.in Let me know your thoughts if I could contribute for your blog too.

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